Twenty years in motion, ten in print and digital before that, across outdoor,
broadcast and everything online.
A consultancy of one, giving motion the same
system brands already build for identity, tone of voice, and photography.
Every motion system I build is scored, designed, and governed against four principles.
Motion that works in five years, not five months.
Every frame considered, nothing left to chance.
If it moves, it has a reason.
Grounded in how things actually move.
Each one is a test. A piece of brand motion either passes it or it doesn't. The same four run through every engagement, from a £5,000 audit to a full system build.
Every engagement starts with the same question. Is your brand's motion a system, or a series of one-off decisions?
A structured diagnostic of how your brand currently moves, scored against the four principles.
Timeline
Two to three weeks
Deliverable
Styled PDF with prioritised recommendations
Everything in the Audit, plus the system itself. Principles, language, rules for applying it, and how it's governed.
Timeline
Six to eight weeks
Deliverable
Motion system document with worked examples
Everything in the System, plus a production-ready toolkit. Templates, presets, component animations, handover.
Timeline
Ten to fourteen weeks
Deliverable
System + toolkit + handover documentation
A small, edited selection. The full archive is available on request.
Let's talk first. No pitch deck, no pressure.