Get a Reality Check

Cross-track projection on the London Underground, plus homepage takeovers and banners, for Standard Life's 'Get a Reality Check' campaign with VCCP. The same motion had to work in two very different places: a big projection on a tube platform, where the commuter opposite has nothing to do but look at it, and a homepage takeover, where you get about a second and a half. The campaign won a Marketing Effectiveness Award.