Simon Knowles Motion
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Social motion campaign, UEFA EURO 2020.
Wasserman London commissioned the motion for UEFA's EURO 2020 music campaign, built around the official tournament song 'We Are The People' by Martin Garrix with Bono and The Edge. The brief was the EuroPlaylist key art animation, a social-first package delivered in 1×1, 16×9 and 9×16 with a 'Listen Now' end card.
Animated in After Effects, with 3D elements rendered in Cinema 4D and Octane. The campaign ran across UEFA's social channels for the whole tournament, which opened in Rome on 11 June 2021.