Santander, Keep Moving, Dynamic DOOH

A data-driven DOOH system for Santander across major London rail stations, produced with WCRS. Locations and prices fed into the motion dynamically by station and time of day — one animation framework resolving into hundreds of context-specific executions. The motion had to hold its brand logic whether the screen was showing a 7am commuter audience at Waterloo or an evening crowd at King's Cross.